kerrang is a rock/heavy metal magazine. Therefoe, the target audience are people who have a keen interest in heavy rock metal music. The magazine reaches its target audience by giving news on events, bands and new releases.
kerrang uses demographics to lure gender, of which 60% are males and 40% are females which means the magazine needs to meet the demands of a very mixed gendered audience of boys and girls. kerrang uses sychographics to find people who aspire to be respected among other people and people who wish to have a high paid jobs. From studying and applying these 2 important conventions the publication successfully find its wanted target audience because its appeals to certain peoples lifestyles and there aspirations.
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