In my main image a young male is portrayed in stereotypical hip-hop cloths and a hoodie this is the main protagonist. The main image anchors this as the protaganist is standing in front a grey background. The protagonist is representing the social group associated with hip-hop because hip-hop is American and cool.
The clothing is loud and intimidating which combines traditional youth culture and a more mature look. In comparison with vibe a real hip-hop music magazine my magazine uses the loud and stereotypical, American look used by their main protaganist.
This appeals to the target audience because it popularises youth culture which they can identify with. The main protaganist is of African British/American.
http://www.neweracap.com/Locator.aspx
http://www.neweracap.com/Locator.aspx
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